1. Home >
  2. Export Import News >
  3. Export News >
  4. Voltas Beko to export Make in India products >
  5. Voltas Beko to export Make in India products

Online Export Import Data Search

Complete Training Video : Click Here

Voltas Beko to export Make in India products.

Date: 17-09-2018
Subject: Voltas Beko to export Make in India products
The joint venture between Tata-owned VoltasNSE -1.73 % and Turkey’s Koc Group entity Arçelik, Voltbek Home Appliances has plans to foray into overseas market with products either under its own brand Voltas Beko or act as a global production hub for Koc Group. 

The JV, which has just launched 100 new models in the Indian market in categories like refrigerators, washing machines, microwave ovens and dishwashers, will make the global foray from its upcoming plant in Gujarat which will be operational from next year. The export focus will be mainly on entry-level appliances like direct cool refrigerators and semi-automatic washing machines. 

Pradeep Bakshi, MD and CEO at Voltas, said commercial production in the Gujarat plant will start within second quarter of next fiscal year. “There are plans to export the products to Africa and Asian countries either under Voltas Beko range or through any of the Koc Group brands,” he said. The company will start production of direct cool and frost-free refrigerators and washing machines. 

Bakshi said the joint venture will invest Rs 1,140 crore in next five years in marketing, sales and the plant. In the first year itself, the company will invest Rs 150 crore in marketing to build the Voltas Beko brand. “We are targeting Rs 10,000 crore revenue by 2025 and around 10% share of the domestic appliances market,” he said. 

Voltas Beko is going to price its appliances in the domestic market at par with the Korean duo, LG and Samsung, who together controls over half of the Indian market. “We already have some 15,000 retailers under our distribution network which we intend to double in next two years,” said Bakshi. 

The company has tied up with Future Supply Chain Solutions as its logistic partner. As part of this, the Future Group entity will act as an end-to-end logistics service provider to Voltbek, cater to the entire warehousing and transportation needs with an aim to improve lead time while optimizing supply chain costs. 

As per industry report, the consumer durables market in India is slated to grow at 10-12% per annum. The white goods market is currently valued at Rs 43,000-crore. During the last ten years, the Indian major domestic appliances market grew by 9% surpassing the overall 3% growth of global white goods market. 

Source: economictimes.indiatimes.com

Get Sample Now

Which service(s) are you interested in?
 Export Data
 Import Data
 Exim Help

What is New?

Date: 16-08-2019
A.P. (DIR Series) Circular No. 06
Foreign Exchange Management (Deposit) (Amendment) Regulations, 2019 – Acceptance of Deposits by issue of Commercial Papers

Date: 14-08-2019
Notification No.60/2019 - Customs (N.T.)
Exchange Rates Notification No.60/2019-Custom(NT) dated 14.08.2019.

Date: 14-08-2019
Notification No. 61/2019-CUSTOMS (N.T.)
Tariff Notification in respect of Fixation of Tariff Value of Edible Oils, Brass Scrap, Poppy Seeds, Areca Nut, Gold and Silver- Reg.

Date: 14-08-2019
PUBLIC NOTICE NO. 25/2015-2020
Modification of Para 4.12(vi) of HBP and addition of Appendix 4P to Hand Book of Procedures 2015-20 – reg.

Date: 13-08-2019
Notification No.59/2019 - Customs (N.T.)
Exchange Rates Notification No.59/2019-Custom(NT) dated 13.08.2019.

Date: 13-08-2019
Instruction No. 03/2019-Customs
Recovery of Export benefits given under incentive and Reward Schemes under Chapter 3 of FTP on re-import of export goods.

Date: 10-08-2019
NOTIFICATION No. 32/2019-Customs (ADD)
Seeks to impose anti-dumping duty on imports of "Homopolymer of vinyl chloride monomer (suspension grade)" originating in or exported from China PR and USA for 30 months with effect from 13th August, 2019, in pursuance of SSR investigation by DGTR.

Date: 08-08-2019
Notification No. 57/2019-CUSTOMS (N.T.)
Tariff Notification in respect of Fixation of Tariff Value of Edible Oils, Brass Scrap, Poppy Seeds, Areca Nut, Gold and Silver.

Date: 08-08-2019
Trade Notice 29/2019-20
Online filling of applications for claiming assistance under Transport and Marketing Assistance (TMA) for Specified Agriculture Products Schem

Date: 08-08-2019
Notification No. 58/ 2019-Customs (N.T.)
Further amending Notification No. 12/97-CUSTOMS (N.T.), dated the 2nd April, 1997

Exim Guru Copyright © 1999-2019 Exim Guru. All Rights Reserved.
The information presented on the site is believed to be accurate. However, InfodriveIndia takes no legal responsibilities for the validity of the information.
Please read our Terms of Use and Privacy Policy before you use this Export Import Data Directory.


C/o Infodrive India
E-2, 3rd Floor, Kalkaji Main Road
New Delhi - 110019, India
Phone : 011 - 40703001