Over 125 Handicraft Exporters To Take Part In Hong Kong Fairs.

Over 125 Indian handicraft exporters will display their innovative eco-friendly items in three trade fairs to be held in Hong Kong, starting April 20, to market their products in the new market.

The handicraft exporters would participate in three fairs-Hong Kong Houseware Fair, Hong Kong International Home Textiles Fair and Hong Kong Gifts and Premium Fair.

"The main component of the marketing strategy is participation through specialised trade shows held worldwide. With Hong Kong emerging as one of the important nations, we have decided to pay special attention to this growing region," Export Promotion Council for Handicrafts (EPCH) Chairman Raj Kumar Malhotra said in a statement.

In the Hong Kong Houseware Fair, about 58 Indian companies would participate displaying items like furniture, hardware, home decoration, kitchenware and painting.

While in the Hong Kong International Home Textiles Fair, which would showcase home decoratives, 26 Indian companies would participate and in Hong Kong Gifts and Premium Fair 44 companies would take part showcasing products, including carpets, gifts, stationery items and wood products.

Malhotra said, "So far, Germany has been an important place for marketing through trade fairs. Specialised trade fairs held in Hong Kong are now visited by buyers from almost all the major countries of the world." Besides, the US and Europe are the major destination of India''s handicraft exports. The sector is labour-intensive and employs about 60-70 lakh people.

During April-January period of 2010-11, the country''s handicrafts exports stood at Rs 7,284 crore, an increase of 26.7 per cent over the same period previous year.

Source : in.finance.yahoo.com