| Date: |
27-05-2011 |
| Subject: |
Govt to create awareness about fertiliser monitoring |
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The government will soon create an awareness programme to popularise an online Fertiliser Monitoring System (FMS) that checks illegal sale and black marketing of crop nutrients.
The Fertiliser Monitoring System (FMS), launched in 2007, tracks movement of imported raw materials, dispatch of finished fertilisers from ports and plants upto first point of retail sale on a real-time basis.
"Not many of them are aware of this online system, so we have decided to design an advertising programme to popularise FMS," a fertiliser ministry official said.
The ministry has already received an in-principal approval for the awareness campaign and has also written to the Directorate of Advertising and Visual Publicity (DAVP) and the National Film Development Corporation (NFDC) to work out the costs, the official said.
The awareness will be created via newspapers and television besides documentary features, the official added.
Source : ptinews.com
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