Cerana Imports Introduces Premium Belgian Beers in Indian Market.

Delhi-based Cerana Imports, importers of premium beers, has added two premium Belgian beer brands — Duvel and Liefmans — to its portfolio. These two premium brands of Duvel Moortgat, one of the largest family-owned breweries in Belgium, will be available in India as well.

Speaking to media at an event held at Belgium embassy in Delhi, Jean Marie Deboutte, Ambassador of Belgium to India said that beers are not just a product for trade for Belgium, but also an exchange of culture for his country. “There was hardly any Belgium beer available in India when I came to India three years ago. I am happy that there are so many beer brands from Belgium available in the market now,” he said.

Bram Vaerewyck, Export Manager, Duvel Moortgat mv, who was present on the occasion said that India is ready for speciality beer like Duvel and the discerning beer consumers here are looking for new taste. “We are a family-owned brewery with wide portfolio of beers and Duvel is our flagship brand. We are confident about our India foray and looking forward to long-lasting relationships in the Indian market.”

Duvel beer is known for their special processing, which involves 90 days of re-fermentation after bottling. “Duvel is internationally famous golden ale, a beer with clear appearance and high alcoholic content of 8.5 per cent and at the same time tastes good,” said Vaerewyck. As far as Liefman beers are concerned, he said that it is brewed using fresh fruits.

Being premium beers, Cerana Imports plans to foray into the ‘Class A+ outlets’ in Tier I cities of the country, like Delhi, Mumbai, Kolkata and Chennai. Ankur Jain, Director, Cerana Imports said, “In the first phase, we want to concentrate on luxury hotels and bars in the urban metropolis.”

Source : hospitalitybizindia.com