Goa to Promote Its Craft Items in India and Abroad.

PANAJI: The Goa Handicrafts, Rural and Small Scale Industries Development Corporation Ltd (GHRSSIDC) is set to promote Goan handicrafts by participating in national and international road shows, exhibitions, events, fashion shows, and other promotional programmes, with special thrust on export markets.

The GHRSSIDC will carry out the task in co-ordination with the department of tourism, department of art and culture, office of the development commissioner for handicrafts and other central and state government agencies. The corporation, under a new state government scheme, will promote handicrafts in key export markets by sending samples of handicrafts to important export import houses based in India and abroad to test the market response in new markets.

Advertisements will also be released in international publications and travel magazines by the corporation. Efforts will be made by the corporation for extensive publicity of Goan crafts in India and abroad. The printed matter and brochures will be distributed at various major events such as International Film Festival of India, NRI conventions, promotional events undertaken by Goa Tourism Development Corporation (GTDC), distribution of literature among tourists in GTDC operated tours and Kadamba Transport Corporation operated inter-state buses.

The corporation will make efforts to improve the brand value of Goan handicrafts in international markets by advertising in leading print and visual media.

In addition to this, the corporation will organize competitions and will sponsor various cultural programmes to create publicity and awareness about Goan handicrafts and artisans to prospective buyers. T-shirts and bags will be printed and short films and documentaries on Goan handicrafts will be made alongwith CDs, calendars and diaries with the theme of Goan handicrafts for distribution to important dignitaries and offices around the world.

Source : timesofindia.indiatimes.com