Tamil Nadu State Marketing Corporation (TASMAC) has declared a price hike in various liquor categories, effective February 1. The state-run liquor giant will increase prices by Rs 10 to Rs 80, impacting popular choices like beer, brandy, whiskey, and rum.
TASMAC's decision means an additional cost of Rs 10 for a 650 ml beer bottle. For 'ordinary' and 'medium' range brandy, whiskey, and rum, a 180 ml (quarter) will see a hike of Rs 10, while the 'premium' range will become dearer by Rs 20. The revised schedule indicates that larger quantities of alcoholic drinks will also witness an increase in prices.
The price surge is attributed to higher sales tax and excise duty, marking the first hike in Indian Made Foreign Liquor (IMFL) prices in two years. This move comes as TASMAC introduces exclusive sales of imported liquor brands at elite outlets.
The ordinary liquor range, constituting 40% of TASMAC sales, will be priced at 130 per quarter bottle, 260 per half bottle, and 520 per full bottle. Meanwhile, the medium range varies between 160 and 640. TASMAC offers a diverse selection, with 43 brands in the ordinary category, 49 in the medium range, and 128 premium brands, alongside 35 beer brands and 13 wine brands.
Consumers in Tamil Nadu will feel the pinch of these price hikes, affecting their budgets and preferences. The decision to raise prices across the board emphasizes TASMAC's strategy to generate revenue, particularly from higher-end products.
TASMAC's announcement of a liquor price hike in Tamil Nadu from February 1 will impact a wide range of alcoholic beverages. The move, driven by increased sales tax and excise duty, aims to bolster revenue and introduces exclusive sales for imported liquor at select outlets. As consumers brace themsel ..
Source Name : Economic Times