Wait...

Online Export Import Data Search

Recent Searches: No Recent Searches
Complete Training Video : Click Here

OnePlus to focus on premium smartphone segment.


Date: 01-08-2018
Subject: OnePlus to focus on premium smartphone segment
Smartphone maker OnePlus will focus exclusively on the premium smartphone segment despite the segment having a marginal market share in the country.

Following the failure of the OnePlus X, which was launched at Rs 16,999, the company has decided to remain a flagship only brand catering to the premium segment of the smartphone market. However, the premium smartphone segment in India currently contributes only 4% to the overall smartphone market, according to Counterpoint, which restricts the company to a tiny target audience and having a fraction of the total smartphone market share.

OnePlus India general manager Vikas Agarwal expressed optimism about the premium smartphone market. “The segment is growing considerably and we will see more increase in the sales of premium smartphones in the near future. Customers are preferring premium smartphones because of the attractive features and quality that they offer.”

OnePlus, however, became the market leader in the Rs 30,000+ smartphone segment in the April-June quarter of 2018, capturing over 40% of market share, pushing down rival Samsung to 35%, according to Hong Kong-based tracker Counterpoint Research. Apple fell far behind both companies, coming in at third, for the first time, with 9% market share.

OnePlus is also following a strategy that is being adopted by smartphone makers, to manufacture locally in order to avoid being exposed to the increase in import duty and thus navigate a suitable pricing strategy in India. The company said it will be opening its R&D centre in India, but didn’t disclose the location. Samsung, earlier this month, opened the world’s largest mobile factory in Noida.

Source: financialexpress.com

Get Sample Now

Which service(s) are you interested in?
 Export Data
 Import Data
 Both
 Buyers
 Suppliers
 Both
OR
 Exim Help
+


What is New?

Date: 15-04-2021
Notification No.43/2021 - Customs (N.T.)
Exchange rates Notification No.43/2021-Cus (NT) dated 15.04.2021

Date: 13-04-2021
Public Notice No. 01/2015-2020
Allocation of additional quantity of 3675.13 MT (raw/refined) sugar to UK under TRQ scheme for the year 2020-21

Date: 12-04-2021
Notification No. 21/2021-Customs (ADD)
Seeks to impose anti-dumping duty on imports of Normal Butanol or N-Butyl alcohol originating in or exported from European Union, Malaysia, Singapore, South Africa and United States of America for a further period of 5 years.

Date: 11-04-2021
Notification No. 01/2015-2020
Amendment in Export Policy of Injection Remdesivir and Remdesivir API.

Date: 09-04-2021
Public Notice No. 53/2015-2020-DGFT
Late cut for MEIS applications for exports made in the Financial Year 2019-20

Date: 08-04-2021
Notification No. 08/2021-Central Excise
Seeks to amend central excise notifications to make changes consequential to enactment of Finance Act, 2021.

Date: 08-04-2021
Notification No. 26/2021 – Customs
Seeks to amend customs notifications to make changes consequential to enactment of Finance Act, 2021.

Date: 07-04-2021
Public Notice No. 52/2015-2020
Change of office address of Regional Authority, Ahmedabad.

Date: 07-04-2021
A.P. (DIR Series) Circular No. 01
External Commercial Borrowings (ECB) Policy – Relaxation in the period of parking of unutilised ECB proceeds in term deposits

Date: 05-04-2021
Notification No. 41/2021-Customs (N.T.)
Seeks to notify Customs (Verification of Identity and Compliance) Regulations, 2021



Exim Guru Copyright © 1999-2021 Exim Guru. All Rights Reserved.
The information presented on the site is believed to be accurate. However, InfodriveIndia takes no legal responsibilities for the validity of the information.
Please read our Terms of Use and Privacy Policy before you use this Export Import Data Directory.

EximGuru.com

C/o InfodriveIndia Pvt Ltd
F-19, Pocket F, Okhla Phase-I
Okhla Industrial Area
New Delhi - 110020, India
Phone : 011 - 40703001