Wait...

Online India Export Import Data Search

Service Tax on Advertising Agencies, Service Tax Circular No 64/2003 CX(ST), 28-10-2003



Date: 28-10-2003
Notification No: Service Tax Circular No 64/2003 CX(ST)
Issuing Authority: Service Tax  
Type: Circular
File No: 168/01/2003-CX.4
Subject: Service Tax on Advertising Agencies

The representations have been received in this officer with regard to the leviability of Service Tax under the category of Advertising Agency Services in respect of Persons agencies engaged in canvassing for advertisements for which they get commission from the publishers. The persons involved do not provide any service like making, preparing, displaying and exhibiting and only undertaking canvassing for the advertising.

2. The term canvassing may merely involve contacting potential advertisers and persuading them to give advertisement to a particular newspaper/periodical/magazine. The making and preparation of the advertisement namely, drafting of the text, preparation of layout is left either to the advertiser or to newspaper/periodical/magazine. Such a service is known as ‘space selling’. In such cases, since the agency undertaking the job of merely brining the order for an advertisement and does not undertake any further activity. It would not fall within the definition of advertising agency and will not be subjected to service tax.

3. On the other hand, ‘canvassing’ may involve such agency approaching a customer, receiving the texts of the advertisement (including photographs, monograms etc. of the customs), estimating the space that such advertisement would occupy in the newspaper/periodical/magazine, negotiating the price, informing the general layout of the advertisement that would finally appear in such newspaper etc. In such cases the term ‘canvassing’ would certainly fall within the phrase ‘any service provided ----------in any manner connected to making, preparing, displaying and exhibiting’ and would be taxable service.’

4. In view of above, I have been directed to say that if the canvassing is limited to space selling then such services would not be liable to any service tax. However, if canvassing is involving receiving the text of advertisement, estimating the space that such advertisement would occupy in the newspaper/periodical/magazine, negotiating the price, forming the general layout of the advertisement that would finally appear in the newspaper then such activity would be liable to service tax under the category of Advertising Agency Service.

5. The field formations may suitable be informed.

6. Trade Notice may be issued for the information of the trade.

7. The receipt of this Circular may kindly be acknowledged.

Sd/-
(Sanjiv Srivastava)
Deputy Secretary to the Government of India

[F. No. 168/01/2003-CX.4]

       

DO YOU NEED HELP?







Enquiry Form

Fields marked with an asterisk * are required.

 

+



What is New?

Date: 20-05-2016
Circular No. 19 /2016 -Customs
Regarding allotment of Warehouse Code for Customs Bonded Warehouses

Date: 20-05-2016
Circular No. 20/2016 -Customs
Clarification regarding transitional provisions relating to Duty Free Shops, Ship Stores, Airline Stores & Diplomatic Stores

Date: 20-05-2016
Service Tax Notification No. 26/2016 (ST)
Seeks to amend Notification No. 25/2012- Service Tax dated 20.06.2012

Date: 19-05-2016
Customs Notification No. 77/2016 (NT)
Rate of exchange of conversion of the foreign currency with effect from 20th May, 2016

Date: 19-05-2016
RBI/2015-16/401 A.P. (DIR Series) Circular No.70
Money Transfer Service Scheme - Submission of statement/returns under XBRL

Date: 19-05-2016
RBI/2015-16/402 A.P. (DIR Series) Circular No.71
Rupee Drawing Arrangement - Submission of statement/returns under XBRL

Date: 19-05-2016
Notification No. 19/2016-Customs (ADD)
Seeks to amend notification No. 40/2012 -Customs (ADD) dated 30th August, 2012, so as to amend, for the purposes of levy of Anti-Dumping Duty on imports of 'Metronidazole' originating in, or exported from China PR, the name of the Exporter from 'M/s Hubei Hongyuan Pharmaceutical Co., Ltd' to 'M/s Hubei Hongyuan Pharmaceutical Technology Co., Ltd'.

Date: 19-05-2016
Customs Notification No. 34/2016
Seeks to further amend notification No. 96/2008-Customs dated 13.08.2008, so as to carry out the following changes: to omit 'Samoa' and 'Maldives' from the list of countries eligible for preferential tariff under the said notification; to amend the name of 'Republic of East Timor' as 'Democratic Republic of Timor-Leste'.

Date: 19-05-2016
Central Excise INSTRUCTION
Need for timely forwarding proposal for fresh appointment/extension of tenure of SPPs handling CBEC cases before the Subordinate Courts/Courts of Session and High Court

Date: 18-05-2016
DGFT Notification No. 08/2015-2020
Amendment in export policy of edible oils.



Exim Guru Copyright © 1999-2016 Exim Guru. All Rights Reserved.
The information presented on the site is believed to be accurate. However, InfodriveIndia takes no legal responsibilities for the validity of the information.
Please read our Terms of Use and Privacy Policy before you use this Export Import Data Directory.

EximGuru.com

C/o Infodrive India
E-2, 3rd Floor, Kalkaji Main Road
New Delhi - 110019, India
Phone : 011 - 40703001