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Export Pricing And Costing.


Introduction

Pricing and costing are two different things and an exporter should not confuse between the two. Price is what an exporter offer to a customer on particular products while cost is what an exporter pay for manufacturing the same product.

Export pricing is the most important factor in for promoting export and facing international trade competition. It is important for the exporter to keep the prices down keeping in mind all export benefits and expenses. However, there is no fixed formula for successful export pricing and is differ from exporter to exporter depending upon whether the exporter is a merchant exporter or a manufacturer exporter or exporting through a canalising agency.

Determining Export Pricing

Export Pricing can be determine by the following factors:

  • Range of products offered.

  • Prompt deliveries and continuity in supply.

  • After-sales service in products like machine tools, consumer durables.

  • Product differentiation and brand image.

  • Frequency of purchase.

  • Presumed relationship between quality and price.

  • Specialty value goods and gift items.

  • Credit offered.

  • Preference or prejudice for products originating from a particular source.

  • Aggressive marketing and sales promotion.

  • Prompt acceptance and settlement of claims.

  • Unique value goods and gift items.

Export Costing
Export Costing is basically Cost Accountant's job. It consists of fixed cost and variable cost comprising various elements. It is advisable to prepare an export costing sheet for every export product.

As regards quoting the prices to the overseas buyer, the same are quoted in the following internationally accepted terms which are commonly known as Incoterm.

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What is New?

Date: 25-02-2020
Notification No. 48/2015-2020
Amendment in Export Policy of Personal Protection Equipments/Masks

Date: 21-02-2020
Notification No. 1/2020- Union territory Tax (Rate)
Seeks to amend notification No. 1/2017- Union Territory Tax (Rate) dated 28.06.2017 so as to notify rate of GST on supply of lottery.

Date: 21-02-2020
Notification No. 1/2020-Integrated Tax (Rate)
Seeks to amend notification No. 1/2017- Integrated Tax (Rate) dated 28.06.2017 so as to notify rate of GST on supply of lottery.

Date: 21-02-2020
Notification No. 1/2020-Central Tax (Rate)
Seeks to amend notification No. 1/2017- Central Tax (Rate) dated 28.06.2017 so as to notify rate of GST on supply of lottery.

Date: 21-02-2020
Trade Notice No. 51/2019-20-DGFT
One-time relaxation for submission of hard copy of applications for claiming assistance under TMA for Specified Agriculture Products Scheme

Date: 20-02-2020
A.P. (DIR Series) Circular No.21
Exim Bank's Government of India supported Line of Credit of USD 11.13 million to the Government of the Republic of Suriname

Date: 20-02-2020
Notification No.15/2020 - Customs (N.T.)
Exchange Rates Notification No.15/2020-Custom(NT) dated 20.02.2020

Date: 19-02-2020
Public Notice No. 64/2015-2020
Amendment of Para 2.54 (d)(v)iv in Handbook of Procedures, 2015-2020.

Date: 18-02-2020
Public Notice No. 63/2015-20-DGFT
Proforma of Undertaking in the form of Legal Agreement for grant of permission for export/re-export of items under SCOMET Control List for repair/replacement and display/exhibition/tender purposes

Date: 14-02-2020
PUBLIC NOTICE No. 62/2015-2020
Amendments to remove the pre-export conditions for the items mentioned against SIONs E-121, E-122, E-123, E-124, E-127 and E-128.



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