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SWOT Analysis.

SWOT analysis is a useful method of summaries all the information generated during the export planning. SWOT stands for strengths, weakness, opportunities and threats, which helps to isolate the strong and week areas within an export strategy. SWOT also indicates the future opportunities or threats that may exist in the chosen markets and is instrumental in strategy formulation and selection.

 To apply your own SWOT analysis, start by creating a heading for each category – ‘Strengths’, ‘Weaknesses’, ‘Opportunities’, and ‘Threats’. Under each of these, write a list of five relevant aspects of your business and external market environment. Strengths and weaknesses apply to internal aspects of your business; opportunities and threats relate to external research.

Your final analysis should help you develop short and long term business goals and action plans, and help guide your market selection process.

 Environmental factors internal to the company can be classified as strengths or weaknesses, and those external to the company can be classified as opportunities or threats.


Business strengths are its resources and capabilities that can be used as a basis for developing a competitive-advantage. Examples of such strengths include:

  • Patents
  • Strong brand names.
  • Good reputation among customers.
  • Cost advantages from proprietary know-how.
  • Exclusive access to high grade natural resources.
  • Favorable access to distribution networks.


The absence of certain strengths may be viewed as a weakness. For example, each of the following may be considered weaknesses:

  • Lack of patent protection.
  • A weak brand name.
  • Poor reputation among customers.
  • High cost structure.
  • Lack of access to the best natural resources.
  • Lack of access to key distribution channels.


The external environmental analysis may reveal certain new opportunities for profit and growth. Some examples of such opportunities include:

  • An unfulfilled customer need.

  • Arrival of new technologies.

  • Loosening of regulations.

  • Removal of international trade barriers.


Changes in the external environmental also may present threats to the firm. Some examples of such threats include:

  • Shifts in consumer tastes away from the firm's products

  • Emergence of substitute products.

  • New regulations.

  • Increased trade barriers

Successful SWOT Analysis
Simple rules for successful SWOT analysis:

  • Be realistic about the strengths and weaknesses of the organization.

  • Analysis should distinguish between where the organization is today, and where it could be in the future.

  • Be specific.

  • Always analyse in relation to your competition i.e. better than or worse than your competition.

  • Keep your SWOT short and simple.

A SWOT analysis can be very subjective, and is an excellent tool for indicating the negative factors first in order to turn them into positive factors.

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What is New?

Date: 13-10-2015
DGFT Public Notice No. 41/2015-2020
Allocation of quantity for export of sugar to EU under CXL quota and to USA under Tariff Rate Quota.

Date: 09-10-2015
DGFT Public Notice No. 40/2015-2020
Declaration of intent under MEIS Scheme - reg

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DGFT Notification No 24/ 2015-2020
Amendment in Policy condition 1 of Chapter 88 of ITC(HS), 2012 - Schedule-1 (Import Policy).

Date: 08-10-2015
RBI/2015-16/201 A. P. (DIR Series) Circular No. 20
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Date: 07-10-2015
Central Excise Notification No 21/2015 CE (NT)
Seeks to further amend CENVAT Credit Rules, 2004 so as to allow input credit of duty paid on molasses generated from cane crushed in the sugar season 2015-16 i.e. 1st October, 2015 onwards, used for producing ethanol for supply to the public sector oil marketing companies, namely, Indian Oil Corporation Ltd., Hindustan Petroleum Corporation Ltd. or Bharat Petroleum Corporation Ltd., for the purposes of blending with petrol, in terms of the provisions of S. No. 40A of the Table in notification No.12/2012-Central Excise, dated the 17th March, 2012, by including such supplies of exempted ethanol under rule 6(6) of the CENVAT Credit Rules, 2004

Date: 07-10-2015
DGFT Notification No 23/ 2015-2020
Export Policy of rice.

Date: 06-10-2015
DGFT Notification No 22/ 2015-2020
Amendment in Notification No. 55(RE-2013)/2009-14 dated 03.12.2013 relating to export of Narcotics Drugs and Psychotropic Substances.

Date: 06-10-2015
RBI/2015-16/198 A.P. (DIR Series) Circular No 19
Investment by Foreign Portfolio Investors (FPI) in Government Securities

Date: 06-10-2015
Service Tax Circular No.186/03/2014–ST
Regarding Service tax levy on services provided by a Goods Transport Agency

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