Appointing a Sales Agent. Introduction Merits of Appointing a Sales Agent Demerits of Appointing a Sales Agent Important Points While Appointing a Sales Agent Some source of Information on Agents Agent v Distributor IntroductionSelling a product through an overseas agent is a very successful strategy. Sales agents are available on commission basis for any sales they make. The key benefit of using an overseas sales agent is that you get the advantage of their extensive knowledge of the target market. Sales agent also provides support to an exporter in the matter of transportation, reservation of accommodation, appointment with the government as and when required. It is, therefore, essential that one should very carefully select overseas agent.Merits of Appointing a Sales AgentThere are various types of merits associated with appointed a sales agent for export purpose are as follow: Sales agent avoids the recruitment, training, time and payroll costs of using own employees to enter an overseas market. An agent is a better option to identify and exploit opportunities in overseas export market. An agent already have solid relationships with potential buyers, hence it saves the time of the exporter to build own contacts. An agent allows an exporter to maintain more control over matters such as final price and brand image - compared with the other intermediary option of using a distributor. Demerits of Appointing a Sales AgentThere are also certain disadvantages associated with appointing a sales agent for export purpose which are as follows: After-sales service can be difficult when selling through an intermediary. There is a risk for exporter to lose some control over marketing and brand image. Important Points While Appointing a Sales Agent:Appointing right sales agent not only enhance the profit of an exporter but also avoid any of risks associated with a sales agent. So it becomes important for an exporter to take into consideration following important points before selection an appropriate sales agent for his product. Size of the agent's company. Date of foundation of the agent's company. Company's ownership and control. Company's capital, funds, available and liabilities. Name, age and experience of the company's senior executives. Number, age and experience of the company's salesman. Oher agencies that the company holds, including those of competing products and turn-over of each. Length of company's association with other principal. New agencies that the company obtained or lost during the past year. Company's total annual sales and the trends in its sales in recent years. Company's sales coverage, overall and by area. Number of sales calls per month and per salesman by company staff. Any major obstacles expected in the company's sales growth. Agent's capability to provide sales promotion and advertising services Agent's transport facilities and warehousing capacity. Agent's rate of commission; payment terms required. References on the agents from banks, trade associations and major buyers. Some source of Information on Agents is: Government Departments Trade Associations. Chambers of Commerce. Banks. Independent Consultants. Export Promotion Councils. Advertisement Abroad. Agent v DistributorThere is a fundamental legal difference between agents and distributors and an exporter should not confuse between the two. An agent negotiates on the behalf of an exporter and may be entitled to create a legal relationship between exporter and the importerA distributor buys goods on its own account from exporter and resells those products to customers. It is the distributor which has the sale contract with the customer not the exporter. In the case of distributor, an exporter is free from any kinds of risks associated with the finance. Table of ContentsChapter 1 Starting Export IntroductionChapter 2 Basic Planning For ExportChapter 3 Identifying Products For ExportChapter 4 Market SelectionChapter 5 SWOT AnalysisChapter 6 Registration of ExportersChapter 7 Export LicenseChapter 8 Myths About ExportingChapter 9 Export Sales LeadsChapter 10 Exporting Product SamplesChapter 11 Export Pricing And CostingChapter 12 Understanding Foreign Exchange RatesChapter 13 Appointing A Sales AgentsChapter 14 Export Risks ManagementChapter 15 Packaging And Labeling Of GoodsChapter 16 Inspection Certificates And Quality ControlChapter 17 Export DocumentsChapter 18 Custom Procedure For ExportChapter 19 Invisible ExportChapter 20 Export To SAARCChapter 21 Export To CISChapter 22 Organisations Supporting Exporters
Get Sample Now Which service(s) are you interested in? Export Data Import Data Both Buyers Suppliers Both OR Exim Help + Exim News Date: 08-04-2021 Committed to growth, RBI maintains accommodative stance Date: 08-04-2021 Tata Power puts 400 MW of new solar capacity on stream Date: 08-04-2021 Citroen C5 Aircross SUV priced at Rs 30L Date: 08-04-2021 US to India: Explain new agri cess, RoDTEP scheme Date: 08-04-2021 US trade deficit jumps 4.8% to USD 71.1 billion in February Date: 06-04-2021 RBI likely to keep rates unchanged, continue accommodative stance Date: 06-04-2021 Dollar drops with yields despite strengthening US recovery Date: 06-04-2021 UNDP India, Spices Board India ink MoU for blockchain-powered system Date: 06-04-2021 FIMI urges govt to remove trade barriers imposed due to e-auction mechanism Date: 06-04-2021 Pakistan issues tender for 50,000 tonnes sugar import, but not from 'banned' countries like India What is New? Date: 15-04-2021 Notification No.43/2021 - Customs (N.T.) Exchange rates Notification No.43/2021-Cus (NT) dated 15.04.2021 Date: 13-04-2021 Public Notice No. 01/2015-2020 Allocation of additional quantity of 3675.13 MT (raw/refined) sugar to UK under TRQ scheme for the year 2020-21 Date: 12-04-2021 Notification No. 21/2021-Customs (ADD) Seeks to impose anti-dumping duty on imports of Normal Butanol or N-Butyl alcohol originating in or exported from European Union, Malaysia, Singapore, South Africa and United States of America for a further period of 5 years. Date: 11-04-2021 Notification No. 01/2015-2020 Amendment in Export Policy of Injection Remdesivir and Remdesivir API. Date: 09-04-2021 Public Notice No. 53/2015-2020-DGFT Late cut for MEIS applications for exports made in the Financial Year 2019-20 Date: 08-04-2021 Notification No. 08/2021-Central Excise Seeks to amend central excise notifications to make changes consequential to enactment of Finance Act, 2021. Date: 08-04-2021 Notification No. 26/2021 – Customs Seeks to amend customs notifications to make changes consequential to enactment of Finance Act, 2021. Date: 07-04-2021 Public Notice No. 52/2015-2020 Change of office address of Regional Authority, Ahmedabad. Date: 07-04-2021 A.P. (DIR Series) Circular No. 01 External Commercial Borrowings (ECB) Policy – Relaxation in the period of parking of unutilised ECB proceeds in term deposits Date: 05-04-2021 Notification No. 41/2021-Customs (N.T.) Seeks to notify Customs (Verification of Identity and Compliance) Regulations, 2021
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